TIMID CRUISER OPERATING PRINCIPLES

 Creating content for cruisers involves providing full context and clear perspective. 

• Context offers complete details for an informed view, like presenting the whole "pie" before focusing on a slice. 

• Perspective, distinct from opinions or biases, is built on understanding context. It involves examining all aspects to form a personal viewpoint, using facts and preferences. 

Our goal is to eliminate bias and opinion, ensuring cruisers and cruise lines are understood accurately, enhancing the cruising experience. 

 We believe exceptional cruise lines fulfill their promises with integrity, satisfying cruisers who resonate with their values. Our content aims to connect cruisers with suitable lines, ensuring mutual satisfaction and profitability. 

Recognizing a gap in understanding due to biases and information overload, we commit to offering clear, fact-based tools and content to simplify choosing the right cruise experience, focusing on programs and value. 

   Creating media content often involves sensationalism to attract viewers, but we prioritize meaningful dialogue and information about the cruise industry. Our focus is on helping passengers understand and appreciate cruising's value, tailored to their interests and preferences, without resorting to controversial or exaggerated content. 

 To enhance passenger satisfaction in the cruise industry, we plan to develop tools in the following areas.  Over time, we may expand based on our member's needs:

• Cruiser Preference Alignment Tools: These tools will enable cruisers to match their preferences with cruise line offerings, using a profile system and a matrix considering key satisfaction drivers. Ratings will be provided for different cruise ships, lengths, and destinations, acknowledging varying passenger demographics and services.

• Rewards and Program Tools: We'll create tools to clarify and educate on cruise rewards and ship-based programs, focusing on their value and impact on the cruise experience. These tools will include comparisons and updates for major program changes, excluding short-term sales evaluations

• The Timid-Cruiser’s Guide: This online guide will offer tips, etiquette, and advice for both new and veteran cruisers to maximize their cruising value and onboard experience. It will include sections tailored to different cruiser levels.

We want to foster a community of sharing across those interested in cruising.  While this will take time to establish and maintain, it is a longer term part of our vision.  From these communities, we'll develop a perspective that will help the entire industry.  Our specific areas of focus be developed as the community builds, so stay tuned over time and be a part of our community as it grows!